You're reading the blog of

Adii Pienaar

Family man, seeker and learner. Revealing my inner-poet. 2X Founder: Conversio (acquired by Campaign Monitor) + WooCommerce (acquired by Automattic). Ex-Rockstar.

Startup Names

Thomas’ views seem to be similar to those of 37Signals with which I disagreed about recently. So whilst I can again see value in this argument, I still maintain that a shitty name will get you nowhere in terms of branding and / or marketing; so it is still important to pay attention to picking a proper name.

Sure - perfect names don’t exist, but great & shitty names definitely do exist.

Join 5,000+ subscribers who get my weekly email, with thoughts on life, identify, making things and more.