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Adii Pienaar

Family man, seeker and learner. Revealing my inner-poet. 2X Founder: Conversio (acquired by Campaign Monitor) + WooCommerce (acquired by Automattic). Ex-Rockstar.


Only caught onto this now, after reading some of 37Signals’ unique thoughts on the matter. Interesting idea nonetheless… In their own words:

“…the privacy aware, personally controlled, do-it-all distributed open source social network…”

Do we need another social networking platform? Maybe not.

Can they beat Facebook? Probably not.

But with $170k in funds already, they have to at least try do *something* that is at least semi-significant, so I’m keen to see how this plays out.

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