I know this is something that many VC’s & startup founders have spoken about, but Campaign Monitor’s story again highlights that if you’re building something to solve a problem that you have, you are most likely also solving a problem that others may have.
WooThemes - for example - grew out of our frustration of managing multiple client design & development projects at the same time and we wanted to give ourselves an easier & more efficient way of earning a salary as web designers. Now, we see many designers & developers building their businesses using our themes for their client projects; so the process & theory of solving problems almost goes full circle.