You're reading the blog of

Adii Pienaar

Family man, seeker and learner. Revealing my inner-poet. 2X Founder: Conversio (acquired by Campaign Monitor) + WooCommerce (acquired by Automattic). Ex-Rockstar.

Ignore The Competition

I always keep tabs on what the “competition” is doing, as I need to make sure that my business innovate & grow in the right direction. So me keeping tabs here is more a way of watching out for potential trends that may develop and if takes a competitor to make me aware of that, then so be it.

Beyond that, I’m generally pretty keen to simply ignore the competition altogether.

Join 5,000+ subscribers who get my weekly email, with thoughts on life, identify, making things and more.