I love the description of a startup above and agree wholeheartedly with Eston’s views on why titles actually do not matter.
This is a similar approach to what we have at WooThemes, where we’ve never been overly fussed about titles and specific job descriptions. And the only reason why I didn’t write such an article, is because I’m not nearly as eloquent as Eston, who manages to write an extremely intellectual article on the matter. :)