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Adii Pienaar

Family man, seeker and learner. Revealing my inner-poet. 2X Founder: Conversio (acquired by Campaign Monitor) + WooCommerce (acquired by Automattic). Ex-Rockstar.

Avoid Trends & Groupthinking

Maybe if we did more of that, less of this would happen.

I believe that the recent attention that startups, angel investing & crowdfunding (Kickstarting?) have received has been fantastic for entrepreneurs worldwide. This attention highlighted the opportunities that does exist and the gaps that entrepreneurs could plug, which in turn has seen more entrepreneurs coming to the fore.

But maybe we got swept up in all of that romanticism about raising money, failure & pivoting along the way? Maybe we've lost focus on the things that are really important when building a business?

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