In the last couple of weeks, I've been making a real effort to blog more, tweet
more and generally just be more visible online. I've just been aiming to do more
personal brand building. To achieve this, I had targeted two areas which needed
serious improvement:
1. I need to
In my inbox this morning was the latest newsletter from Hiten Shah
[http://hitenism.com/], which is part of a series of newsletters (if it can be
called that) in which Hiten is sharing his experiences as an entrepreneur. This
morning's topic was how brands need a greater purpose to
Ever wonder why supposed & so-called experts are still getting all the kudo’s,
when the internet should have democratized these “privileges” & opportunities?
Well, as frustrating as it is, experts still rule all the niches and it’s down
to better self-marketing & branding to get into those spaces.
Here’s a
Thomas’ views seem to be similar to those of 37Signals with which I disagreed
about recently
[http://adiirockstar.com/post/568428499/product-names-are-brands-too]. So whilst
I can again see value in this argument, I still maintain that a shitty name will
get you nowhere in terms of branding and / or marketing;
Read this article by the 37Signals folks
[http://37signals.com/svn/posts/2303-the-unimportance-of-product-names] and
whilst I agree with them 99% of the time, I’m just not feeling very agreeable
today…
See, I can agree that an obsession over a product name isn’t worthwhile as that
time could be
Every time I get to sign off on an e-mail using ‘Adii’, I value that as an
exercise of personal branding. The more prominent I can make my own brand and
the wider the audience that gets exposed to the brand / word ‘Adii’, the more
valuable my personal brand becomes.
If you follow me [http://twitter.com/adii] online, you’d know that I’ve never
been afraid of promoting and building my own personal brand. Considering that
I’ve managed to dub myself as first the WordPress Rockstar and now just as Adii
Rockstar, I think I’ve been