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joevc [] : > Cashed in my first foursquare offer today. Saved $2.50 on a $5.50 ice cream cup from Ben & Jerry’s. The staff was a little clueless but called headquarters and got the go ahead. Very effective! Mmm… I knew that this was

The Elephant in the Location

I had a bit of a chuckle whilst reading Yong’s take on how Location Based Services can offer value and create a revenue model for themselves. One thing is for sure: it’s most definitely gonna be interesting to see how the giants in this space - Gowalla & Foursquare