24 hours after yesterday's V1 release of our new product, WooDojo,
[http://www.woothemes.com/2012/04/woodojo-enter-the-ninja/] and we have more
than 7000 users already. I wanted to share some insight into how we managed to
achieve this...
Not only was this a major victory for the team
[http:
Everyone knows that word-of-mouth marketing represents a significant competitive
& business value. Such is this value that word-of-mouth & viral marketing has
almost become an exact science in recent years.
Customer testimonials forms a big part of such a marketing strategy and this
evidenced by almost every online product / service's homepage where
I don't really believe in titles within company context much and to this extent
we've avoided using titles over at WooThemes [http://adii.me/2010/08/907987773/]
. But I recently realized that sometimes a title of sorts does become valuable.
In the last couple of weeks, I've been speaking to
I recently ran an extensive user survey at WooThemes to get some validation for
ideas that we were toying with for a new marketing strategy. One of the aims of
the new strategy is to increase customer lifetime value (and related metrics
such as user engagement & user retention), and so
I'm the business guy over at WooThemes and a big part of my "job" is making sure
that our marketing is firing on all cylinders. Taking care of the marketing for
such a big business takes it toll, especially when you consider the amount of
time it takes to interact
Before going to bed last night, I noticed quite a bit of chatter & linking to
this beautifully crafted landing page [http://shipmentapp.com/] (also pictured
above). Most of the chatter centered around what this could be, yet that
seemingly quickly faded in favour of how sexy the design (erm, lady)
I stumbled onto PunchTab [http://www.punchtab.com/] yesterday and was
immediately intrigued by the product. So as an entrepreneur interested in
learning as much as I can, it's an obvious decision to click through the blog
where I find a cool-sounding article: "Hacking PR: How we got PunchTab on
I just finished answering a handful of WooThemes support e-mails and realized
that one of the reasons for WooThemes' significant growth & success has been our
focus on the minor victories.
See, I could've left those e-mails unanswered for a couple of answers and then
Ryan (our Community Manager) would wake
We've just hired
[http://www.woothemes.com/2011/03/wooteam-now-with-more-community/] our 10th
member of the WooTeam: Ryan Ray [http://twitter.com/ryanr14] who will be our new
Community Manager.
For me, this has been a natural progression of having a community that now
exceeds 45k registered users and also reinforces
Haha, I had to laugh at this, but only because it’s both funny and true.
See, the world is only willing to reward innovation if they know about it and if
they get a sense that the masses will do the same. People (in the context of
society / groups)