Ever wonder why supposed & so-called experts are still getting all the kudo’s,
when the internet should have democratized these “privileges” & opportunities?
Well, as frustrating as it is, experts still rule all the niches and it’s down
to better self-marketing & branding to get into those spaces.
I recently had two distinctly different experiences as a customer with two
brands / companies that I interact with quite often. In both cases, I had a
really bad experience in the customer service that we (@Jeanne_Vos
[http://twitter.com/jeanne_vos] & I) got and suffice to say, wasn’t
Read this article by the 37Signals folks
whilst I agree with them 99% of the time, I’m just not feeling very agreeable
See, I can agree that an obsession over a product name isn’t worthwhile as that
time could be
One thing that I’ve learned over and over again of late is that there is
absolutely no space for compromise & complacency when dealing with customers.
These are the people that makes your business a success and they ensure that you
are able to pay the bills; so never -
This is exactly the same approach we follow at WooThemes and whilst we try to
keep teasers / teasing / hyping to a minimum, I can definitely vouch for the
fact that our conversions and the conversations are much better and more
valuable from before.
So if you’re not doing this
Every time I get to sign off on an e-mail using ‘Adii’, I value that as an
exercise of personal branding. The more prominent I can make my own brand and
the wider the audience that gets exposed to the brand / word ‘Adii’, the more
valuable my personal brand becomes.