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Idealistic Check-in

With last week’s reboot of Project 52 [] - which I had been participating in (by publishing at least one blog post per week [] since 1 January 2010) - I wanted to have a look book at the ideals that I set

Life Alignment

In recent months - especially since the beginning of the year - I’ve found that the more I align my passions & the things that generally makes me happy in my life, the more I tend to be productive, inspired, motivated & just content. Now this probably seems obvious & trivial, but

First to Market

In the extremely agile online world, there seems to be a premium placed on getting to market first with a new feature or product. But I’d like to contest the viability and probably the suitability of that premium, since I don’t believe that it’s crucial to be

Pulling The Plug on Bad Customers

The title to this post probably sounds a little cynical, considering the well-travelled business mantra that “the customer is always right”, but I’d really like to challenge that point of view in the business environment. As a company grows, the user- / customer-base normally grows as well and the increased

Educate; Then Market

> “If you’re customers (existing or prospective) do not understand what you are telling them; everything you say will purely be marketing speak.” I wrote that bit down recently as I was contemplating additions & tweaks to WooThemes and realized that as marketers we have an integral part to play in

Building Empires

Most entrepreneurs seem to be keen to develop & establish their brands as umbrella’s for a whole business empire, in that they grow the company both horizontally & vertically. Whilst this may not be on every startup’s radar, the more established a business becomes, the bigger the need seems to

Too Fancy

I’ve been shopping around for bigger office space (since both WooThemes and Radiiate has been growing immensely) in the last couple of days, when I came to a realization that I was trying to be too fancy here. See, when I started out (with Premium News Themes, which became

Switching to Tumblr

I’ve been enjoying my tumbling content on here ever since I switched to this design (which is built on a standalone install of WordPress) late last year. To be honest though, considering that I was situated alone on my own island, my tumblog content was never gonna have the


I’ve been looking at my life in the wrong way. Everything I’ve been aiming to implement in terms of my workflow, productivity, emotional well-being, happiness, ambition etc. have been within the average context of the rest of the world. Why haven’t I gone about this in a

When Hard Work Ain't Really Work

Last week I was able to write a really long piece on being prepared to work hard []. For my 3rd Project 52 post [], I’d like to expand my thoughts on the matter of hard work and would like