Today, 4 years ago, WooThemes was born.
I've never spent much time scrutinizing my own birthday, but every year on the
9th of July I reminisce & reflect on the year that's been for WooThemes. This
year WooThemes turns 4 and thinking about the
24 hours after yesterday's V1 release of our new product, WooDojo,
[http://www.woothemes.com/2012/04/woodojo-enter-the-ninja/] and we have more
than 7000 users already. I wanted to share some insight into how we managed to
Not only was this a major victory for the team
Delegation isn't something that comes easy for me. But as such things go,
running a team of 23 talented individuals
means that you either sink or delegate (swim). So delegation has been an
evolving skill for me in recent years; one that I
I'm a firm believer that perfection doesn't exist and even less so for a new
startup. When it comes to startups, I think the "Done is better than perfect"
[http://lifehacker.com/5870379/done-is-better-than-perfect] mantra fits
perfectly. And if a startup holds that mantra close to heart, it should result
WooThemes has become a Mothership. A team of almost 20, more than 150 000 users
and revenues / profits that most business owners would approve of. This is
fantastic of course until the engine breaks, because I'm not necessarily able to
fix the engine and neither are my co-founders.
I guess this is likely the most obvious thing I can say about bootstrapping or
running a lean startup: it seems that the obvious thing to do is to cut away all
of the unnecessary expenses and only spend money on things that are needed in
furthering the business.
In the past, I've been very critical of (some / most, but not all) South African
startups that tend to work on ideas that are either a poor man's version of an
existing (international) product / service or just completely lacks any kind of
quality. Stumbling onto new startup, MoneySmart [https://moneysmart.
Scaling any company's staff / team is probably one of the hardest things that
any business owner needs to do. I think this has become even more difficult &
complicated recently, since it is really difficult to find quality, technical
skills that are still affordable.
As an example... At Woo, we recently
Part of our massive overhaul of the WooThemes Dashboard
[http://www.woothemes.com/2011/09/a-tour-of-the-new-woothemes/] last month, was
to improve our support structures. Our aim is to deliver customer happiness & we
felt that beyond the obvious willingness to do so, our structures needed to be
So we improved
I gave this talk at last week's WordCamp Cape Town
[http://2011.capetown.wordcamp.org/] and thought that I'd post some of the
details here (a video of my talk should be up soon).
As an introduction to my talk... I've been making money with WordPress for many